rajia rimi

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rajia rimi
Jun 18, 2022
In Fashion Forum
I've read articles that claim machines are better on humans at PPC 80% of the Industry Email List time. But that's bullshit. It fuels that annoying myth that we seem to be at war with technology. Were not. It's not robots versus humans. Why? Because no matter how good the automation and AI is, it will never have empathy, creativity or emotion. If robots start Industry Email List developing a heart, it might be time for all of us to worry about our jobs. People buy with emotion. Without a plot, they don't click on the ad. Without passion, without desire or even without fear, they would not convert. It takes a human being to understand this emotion when advertising to customers. Take razors for example. The real reason customers buy razors is to feel good about themselves. Because they're nervous about a job interview and Industry Email List want to make the Industry Email List best first impression. Because they have a brand new sparkly red dress for a wedding anniversary and want the confidence to wear it. What makes a great PPC agency isn't just knowing how to set up campaigns. It's having the creativity and understanding to truly connect with what customers want and create engaging ads that they'll actually want to click on. Let's look at Industry Email List some examples: Now, the ad above isn't bad. But there is no emotion in it. It's bland and doesn't give the customer a reason to explore further. Now, let's compare it to this ad: There are so many more Industry Email List emotional draws. It connects to what the audience wants, which makes it much more appealing than the first example.
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